Although we might not like to think about it, the summer doesn’t last forever. With just the month of August left, autumn will be here before you know it.
And that means it’s time for kids to get back to school, and for retailers to get ready for the back to school shopping season, the second biggest spending occasion after the winter holidays.
According to the National Retail Federation, the average back to school shopper expects to spend a total of $687.72 this year, up from $673.57 in 2016. Out of that total, $238.89 will go to apparel.
In fact, the two biggest shopping categories during back to school are electronics and apparel.
Here are some things you can do to get your store ready for back to school shopping:
Back to school shopping sale
Although back to school spending has gone up since last year, shoppers are still looking for good bargains. Run a back to school sale or promotion to incentivize more purchases.
Social media strategy
It’s important to be active on social media regardless of the shopping season. And back to school is no different. Promote your sale or discount. Run a social media contest or giveaway.
Be smart on mobile
More people are using their mobile devices to browse and shop online.
So whatever your promotions and sales, make sure they’re easily viewable and downloadable on mobile. And if it’s not already, make sure your store is optimized for mobile use.
Impress your friends with custom t-shirts, hoodies, and more. Swing by Retro Shirts inside Westroads Mall and either pick custom apparel off the wall or create your own tee.