It’s no secret that we’re all believers in the magic of social media marketing and the value it adds to brands. However, many businesses tend to forget that email marketing can contribute to that magic as well.
Do you know what types of emails you should be sending your email list? You probably know that email marketing is the best way to sell online, but after you grow your email list, then what?
Here are a few holiday email marketing you should be sending.
There are several types of email marketing that you can – and should – send. All of these are good for different things: some build your brand; while others promote your content and help you raise awareness about a new offer you have.
Promotional
This is often the type of email most people think about when they hear the term Email Marketing. This can be a broad range of content from
- special sale announcements
- new product releases
- case studies
- special gated content
These are the emails that really up a sale, but will generally have lower open and click through rates due to the “salesy” feeling they typically give off (eg: That company that has a sale for 40% off every other week).
Transactional
Transactional emails are the emails you usually expect to get after a purchase with your receipt, a shipping confirmation, creating an account, password resetting, support tickets.
Social Media
Show your channels some love by sending out an email that lets your subscribers know the different platforms you’re on. This should only be done occasionally so you don’t annoy them and fall victim of the unsubscribe button.
Newsletter
Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it’s critical that you share them in a visually appealing way.
Lead Nurturing
This is probably the most complex but also the one that promises the greatest return. With lead nurturing emails you target specific audiences that you want to turn into leads – your later customers.
In these you can educate the consumers about a particular product or service. Tell them why it is good for them, what advantages they might get if they convert, present your product as just the thing they need – they just didn’t know about that until then.
Remember, email is not the end all be all marketing communication channel, but it’s a huge player in the game as 66% of consumers have made a purchase online as a direct result of an email marketing message (Direct Marketing Association). Companies using email to nurture their leads generate 50% more sales-ready leads at 33% lower cost.
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