For a lot of companies, a strong logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and services.
If you think logo design is an easy process, that’s a complete misconception. To begin with, a logo is not merely some colors, fonts and fancy text put together. It is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the actual brand’s name!
For those who are about to embark on a brand design journey, or think it’s time for their company’s visual identity to undergo a face lift, Omaha Shirts & Retro Shirtz have some design experts on hand to provide tips on creating a great logo.
Things to Consider When Designing a Logo
Keeping your logo simple is essential. If you have too much for the user’s eye to focus on, it’s harder for both potential and existing customers to recognize it. Too many flashy elements in a design can be distracting and take away from the core objective.
Being versatile goes a long way in making a design popular. If your logo is such that it looks great on posters, but horrible on coffee mugs, it will never achieve popularity.
Further more, if it is a slave to a color scheme, it cannot be called a good logo either — what this means is that it should look good even if it is displayed in black and white, or a set of colors that are not part of the original or actual design.
Three Second Rule
This rule means that a consumer looking at the logo design will have grasped its meaning within three seconds. If a consumer has to think longer than this about what the design means, the company has probably lost that consumer.
If the design is potentially offensive to another organization or business, do not use it. Do the proper research when thinking of designs to avoid such mishaps.
Utilizing the skills of a professional designer is arguably the first step in ensuring a highly memorable original design. Professional designers can use their experience and expertise to prevent simple mistakes often made by non-professionals. When working with your designer, make sure to write down and share your expectations in advance so there is no confusion during the review of the final image.