Many companies and organizations sell the same products or services to the point they are considered commodities. The best way they can differentiate themselves is through creating a powerful brand or image. This causes potential customers to think of the company or organization with the strongest image first when a particular product or service is mentioned.
While it does not have the glamour of a Super Bowl ad or a slick print ad, business t-shirt marketing can be very effective in creating the kind of image that attracts customers and makes them think of you first. It is fallacious to dismiss such marketing as bush league or a desperate move from a startup.
T-Shirts for Marketing?
Indeed, many Fortune 500 companies use t-shirts as marketing tools. This has created a verdant landscape for the customized apparel industry. These days, custom t-shirts play a huge role in everything from social media campaigns to in-house branding.
Color in T-Shirt Marketing
The importance of color in marketing cannot be stressed enough, as humans often make mental associations based upon shading and hue. Athletic team uniforms, national flags, road signs and even gang attire all have either a certain meaning or uniting factor that appeals to the audience on a subconscious level with near permanent effects.
Where Do Companies Use T-Shirts?
One of the most common venues companies use for t-shirts is at trade conventions, which may best be described as ‘commoditization under one roof.’ As companies promote their products, many wear knit or tees of the same color to promote unity under a brand and differentiate from competitors. These same shirts may be given as freebies to convention goers as well. Compared to many types of advertising, t-shirts continue to send a message as long as someone wears one out in public, exist longer than a billboard or print ad and usually cost much less.
What Can Small Businesses Do?
Nevertheless, the power of colors and imagery are undeniable and effective. T-shirt marketing can help a business harness this power to create a long-lasting customer base. If interested in trying this campaign, purchase a mass amount of custom t-shirts from Omaha Shirts or Retro Shirtz and use a company logo that is bold, creative and colorful. With memorable t-shirts, future customers will know your brand and business as soon as they see someone wear it.
Combining a custom t-shirt campaign with various others (such as social media, SEO marketing, television commercials, billboard advertising, etc) will maximize the chances of your business being seen, which will likely improve foot traffic. Make sure to research and do every possible venture you can and make your profits multiply!
